Big data is a relatively new concept in the business world due to rapid changes in the advertising and information market.

Different data sources are collected in one place, for example, internal company information taken from CRM systems, mailboxes, and external company information like social networks, portals, various websites, and more.

The information in the discussion interfaces with a management system called – BI (Business Intelligence), through which the data can be processed, sorted, and analysed according to the company’s needs.

The information and data we extract from the BI system allow companies to make informed business decisions and control all existing information, including forecasts related to the company’s activities, trends, advertising, and the expectation of increased profitability. 

Of course, all the information can be filtered according to different queries, processed, and analysed according to the company’s specific needs.

How to manage Big Data, and what is essential when choosing a BI system?

Before we begin, knowing where we want to import data into the BI system is vital.

For example, from a CRM system, Excel, emails, lead systems, and more. Based on this figure, we can effectively design the Big Data system in a way that will serve us faithfully in real-time.

To be able to manage an extensive data system effectively, we must attach importance to the following parameters:

System volume setting

First, select the volume of information you want. A BI system contains an engine that collects data from predefined sources according to the company’s needs. It is essential to know that volume directly affects the speed of response and the rate of data analysis, so the volume must be adjusted to the importance of the data accumulated.

Data is available in real-time

Another parameter to consider is how long the process takes, for example, collecting information from the various systems in the company, processing and analysing the data, and the pace and continuity of work, i.e., whether the data will be available to you in real-time.

Receiving information from a variety of sources

It is essential to understand that the BI system receives information and data from various formats, and its role is to link the data. For example, Word, Excel, presentations, audio files, images, and unstructured information. It is essential to ensure that the system knows how to merge the data and turn it into helpful information for the company.