Lead is a potential customer interested in a service or product for a particular company or business. For example, next to an accountant is a person interested in accounting services, an attorney next to it is a potential client interested in attorney services, etc.

The lead recipient aims to close a deal and make a sale.

How do you know if the leads are good or not?

Ask the questions! A solid and constant flow of incoming leads is a significant part of any “sales funnel.” As more and more businesses use digital marketing and promotion tools that help create the same steady stream of leads, new challenges arise in customer recruitment processes and convert those leads into actual deals.

The more deals a company has received are closed from X leads, the more economical the purchase of leads will be. Calculating the conversion ratio between the number of leads and the number of transactions closed is usual.

Effective lead filtering – there is such a thing

The more transparent and more understandable the advertising is to the browser, the more leads you will receive. Many advertisers formulate tempting but not real ads to entice the browser to leave details.

The highest quality leads for a business are inquiries following a friend’s recommendation; the so-called “friend brings a friend.” When we receive a recommendation from a friend, our trust in the business is high, and the chances of us closing a deal are very high.

Hot and Cold is not just a children’s game

There is such a difference between cold leads and hot leads. Let’s start with the hot leads. Hot leads are leads that a browser leaves you details in the business’s digital assets directly, without the involvement of a third party or through one database or another.

Usually, these will be the highest quality leads you can get from the different types of leads. However, it is essential to get back to them quickly, and every day you wait for a callback, they may already be closing with the business’s competitors.

Cold leads are not necessarily interested in the product or service of the business but that you can obtain indirectly.

For example, games and social networks collect user information and sell it when purchasing brochures. They start calling customers and interest them in their products.